Prime Expands-- to Support Customers-Adds Key Personnel

BRIDGEPORT, CT - January 12, 2001- Prime Resources Corporation, a leading supplier in the promotional products industry, is happy to announce it has added many new employees to support its record-breaking growth.

New hires include Renee Head, sales coordinator; Chris Evans, inside sales account exec.; Jonathan Goll, trade show coordinator; Milagrosa Seguinot, human resources; Lisa Riccio, IS; Erin Ford, Monique Frederick, Yvonne Smith, and Paul Harris customer service representatives. New art department associates include Scott Tears and Kellie Kyle. Prime has also increased their production and shipping department staff by more than 30 people.

Bob Lederer, Prime's President and founder explains, "Prime continues to grow. Each month we face the challenge of hiring quality professionals to support our customers' needs. There are now more than 450 people on the Prime Team. Along with these personnel additions, we have improved our training program and streamlined manufacturing processes, all in the name of providing quality service to our distributors."

The company's efforts to support its customers aren't going without notice. It was awarded the PPAI Silver Supplier Web Award and was a finalist in the ASI Distributor Choice Awards. Prime Line is a Counselor Top 25 Supplier and a PPAI Star Award of Merit winner. Prime strives to provide the best service and product offering in the industry and is "Your Global Source for Products That Promote."